Drivers Wanted Campaign

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vw com) Gelgota said the next phase of the 'Drivers wanted' campaign, breaking in mid- to late February, will continue to emphasize the active lifestyle of Volkswagen drivers while also touting a leasing promotion. Click

Extending 'Drivers wanted' beyond advertising was an idea the agency presented in its pitch for the estimated $100 million account, when Arnold Fortuna executives wore clothing bearing the logo during their presentation. 2

'More important than sales is the emotional reconnection we seem to have attained with our customers and our dealers.. Drivers Wanted Find great deals on eBay for vw drivers wanted Shop with confidence.. Arnold Fortuna works with VW's marketing staff to oversee the way suppliers use the slogan. 3

'The campaign 'really describes the driving essence that distinguishes our cars from other cars,' Gelgota said.. William Gelgota, VW's process leader for advertising, credited the new campaign with increasing awareness and consideration of the marque, and said that by integrating the message into other communications, VW is hoping for a 'multiplier effect.. Fran Kelly, executive vice president and chief marketing officer at Arnold Fortun, said the clothes symbolized the agency's attitude that 'a car is really a brand you climb into.. ' Putting the slogan on $31 95 denim shirts and $125 Swiss Army brand watches is part of a heightened integrated marketing strategy by VW.. We encourage our readers to voice their opinions and argue their points We expect disagreement. 34bbb28f04 Click

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